Exploring the essence of Dacia design

This project revisits the brand’s DNA through the lens of a compact off-road SUV — functional, honest, and full of character. The idea was to reinterpret the rugged spirit of Dacia with a more geometric and emotional design language. A vehicle that feels at home both in the city and far beyond the asphalt. From misty forests to snow-covered trails and desert landscapes, each environment reveals a new facet of its personality. A subtle nod to the latest Dacia concept appears in the treatment of the side doors — a design link that celebrates continuity and evolution. Once again, Aesthetic Research guided this exploration: sketch lines meet surface tension, emotion meets function. Designed and visualized with Vizcom — blending intuition, AI, and creativity.