Piaget is a Swiss luxury watch and jewelry manufacturer founded in 1874 by Georges-Édouard Piaget in La Côte-aux-Fées, Switzerland. The brand began as a movement manufacturer and later evolved into a fully integrated luxury maison known for ultra-thin mechanical watches and high jewelry craftsmanship. The company is now part of the Richemont Group and is headquartered in Plan-les-Ouates, Geneva, Switzerland, where its main watchmaking and jewelry production facilities are located. Piaget also maintains historical watchmaking workshops in La Côte-aux-Fées, the birthplace of the brand. As of 2021, Benjamin Comar serves as CEO. Piaget’s design and product development teams operate primarily from its Geneva headquarters, combining traditional Swiss horology with contemporary luxury design and jewelry innovation.

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