Acura, Honda's luxury and performance division, was founded in 1986 as the first Japanese automaker to create a dedicated luxury brand. Its introduction marked the beginning of Japanese manufacturers competing in the premium automotive market, particularly in North America. Acura is headquartered in Torrance, California, with primary markets in the U.S., Canada, Mexico, and China. The brand operates design and development studios in Los Angeles, California, Raymond, Ohio, Japan, and China. As part of Honda, which employs over 200,000 people globally, Acura focuses on innovation and high-performance vehicles. In 2024, Honda's CEO is Toshihiro Mibe, and Dave Marek serves as Acura's Executive Creative Director. The brand remains a strong player in the luxury market.

• 200000Employee count
• 2Design studios
• Dave MarekDesign director