Smart, founded in 1994 as a joint venture between Mercedes-Benz and Swatch, is a German automotive brand known for producing compact, city-friendly electric vehicles. Over the years, Smart has shifted its focus entirely to electric mobility, with models like the Smart EQ fortwo and Smart #1, designed for urban driving and sustainability. Headquartered in Böblingen, Germany, and Hangzhou, China, Smart's primary markets include Europe and China. The company operates R&D and design centers globally, with a focus on innovation in electric mobility. As of 2024, Tong Xiangbei serves as CEO, overseeing the brand's electric future.

• 10000Employee count
• 1Design studios
• Gordon WagenerDesign director