Cupra, launched in 2018 as a performance-oriented offshoot of SEAT, is a Spanish automobile brand known for blending sporty design with innovative technology. Originally SEAT's motorsport division, Cupra has quickly gained recognition for producing high-performance, electrified vehicles that cater to a dynamic and modern audience.Headquartered in Martorell, Spain, Cupra's key markets include Europe, with a growing presence in other regions. The brand shares R&D and production facilities with SEAT, while maintaining its own distinct design direction. As of 2024, Wayne Griffiths is the CEO, with Jorge Diez as the Head of Design. Cupra continues to push boundaries with its focus on electric mobility, performance, and bold design.

• 2000Employee count
• 1Design studios
• Jorge DiezDesign director