Mini, originally launched in 1959 by the British Motor Corporation, is an iconic British small-car brand known for clever packaging and go-kart handling. Revived under BMW ownership in 2001, Mini is headquartered in Munich, with production centered in Oxford, UK. The brand offers hatchbacks, crossovers, and EVs, combining heritage design with modern technology. Stefanie Wurst is Head of Mini, and Holger Hampf leads design.

• 5000Employee count
• 1Design studios
• Holger HampfDesign director