About

𝐀𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 𝐈 𝐬𝐞𝐞 𝐢𝐭 𝐚𝐬 𝐦𝐲 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐭𝐨 𝐜𝐚𝐭𝐚𝐥𝐲𝐳𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐦𝐢𝐧𝐝𝐬𝐡𝐢𝐟𝐭𝐬, 𝐬𝐨 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐧𝐝 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐨𝐧 𝐚 𝐠𝐫𝐞𝐚𝐭𝐞𝐫 𝐩𝐮𝐫𝐩𝐨𝐬𝐞. Strategy and drawing are my biggest passions, but my heart races for creativity in any sense. I love the psychology of how people perceive "products", either big or small, systems or services. I'm alive and live that way, it feeds me with new experiences and keeps me sharp. Sharp for new opportunities, new friends, new cultures and new perceptions. The world is connected and I'm willing to explore every path, reframing my own paradigm and the paradigm of others along the way.

Experience

• Founder / Creative Director

  Crtv Matters

  February 2023 - Current

  Netherlands

• Senior Design Strategist

  Hyundai Design Europe

  October 2015 - January 2023

  Germany

• Freelance Yacht/Aviation Designer

  Winch Design

  September 2014 - March 2015

  United Kingdom

• Founder / Creative Director

  Crtv Matters

  July 2013 - September 2015

  Netherlands

• Automotive Designer / Design Engineer

  EDAG Netherlands

  April 2013 - March 2014

  Netherlands

• MSc. Graduate Designer

  Zagato

  March 2012 - June 2012

  Italy

• Automotive Designer / Design Engineer

  EDAG Netherlands

  August 2007 - July 2009

  Netherlands

Education

• Delft University of Technology

  Master of Science Integrated Product Design

  August 2009 - September 2012

  Netherlands

• Fontys Venlo University of Applied Sciences

  Bachelor of Science Industrial Design Engineering

  August 2002 - June 2007

  Netherlands

• Fontys Venlo University of Applied Sciences

  Bachelor of Science Mechanical Engineering (Cum Laude)

  August 2002 - June 2007

  Netherlands

Licenses & certification

• Designing Strategy

  IDEO U

  November 2022 - December 2025

  14423-2567539

• Business Innovation

  IDEO U

  November 2022 - December 2025

  62441776

• Lateral Leadership

  Assist International HR

  June 2022 - December 2025

• Blender Advanced Modelling

  Konzepthaus

  May 2022 - December 2025

• Designing a Business

  IDEO U

  December 2021 - December 2025

  9508-2567539

• Usability and User Experience - Foundational Level (CPUX-F)

  UXQB - International Usability and User Experience Qualification Board e.V.

  October 2021 - December 2025

• Design Leadership and Innovation

  Tu Delft | Industrial Design Engineering

  July 2021 - December 2025

• Strategic Thinking

  Assist International HR

  October 2019 - December 2025

• Brand Driven Design

  Tu Delft | Industrial Design Engineering

  April 2019 - December 2025

Design skills

Design tools