About the project

For my thesis project at IAAD, I had the opportunity to collaborate with fellow designers on an concept for MG, celebrating their 100th anniversary. Our mission was to reimagine the role of a B-segment car in tomorrow's urban lifestyle. Traditional notions of compact cars were shifted thanks to new technologies to adapt to the evolving needs of city folks, with an emphasis on expressing individuality in a world of symbolism A project that pushed my technical boundaries and inspired my perspective on what tomorrow's urban mobility could be.