About the project

Concept developed for the 2024 Polestar Design Contest, Polestar Rogue reimagines the brand's competitive heritage through the lens of a utopian rally environment. Inspired by the exaggerated proportions of Hot Wheels design, the project blends surreal aesthetics with grounded storytelling, creating a vehicle that feels both fantastical and possible. Polestar Rogue is more than a concept car; it's the foundation for an entire product family born from lucid dreams.