About the project

Introducing the Lancia Alpha, a visionary super sports car with striking design cues and a bold approach. The Alpha embodies everything you’d expect from a cutting-edge concept vehicle. Borrowing from Alpha’s design cues, the Beta duo—a sedan and a station wagon—will elevate luxury to new heights. Inspired by the sophistication of VIP lounges, minimalist furniture, and cutting-edge fashion, the Beta represents a groundbreaking fusion of elegance and innovation, delivering an experience unlike anything currently on the market.