About the project

A complete design study for the next-generation Mercedes-Benz C-Class — a deep dive into future luxury mobility shaped by emotion, heritage, and innovation. This project walks through my full end-to-end design process, including: - Brand + market research — understanding Mercedes-Benz DNA and future user expectations - Early ideation & sketches — pushing proportions, experimenting with form & story -Concept development — refining the vision through mood and material exploration -Final design — delivering a future-facing, user-centered C-Class that balances elegance, innovation, and sustainability More than just a car, this project explores how next-gen design can express brand identity while adapting to evolving tech, lifestyle, and environmental needs.