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Concept Car BMW Prisma

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BMW Prisma


This futuristic single-seater roadster pushes BMW’s design language into a playful, almost sci-fi territory. The body mixes sharp aerodynamic lines with bold color contrasts: pure white panels meet matte black surfaces, all highlighted by neon pink accents that add energy and character.

The open cockpit feels raw and focused, with minimal shielding - almost like a speedster sculpted for pure driving pleasure. The oversized wheels are partly covered, giving the car a floating look while improving airflow and adding a bit of mystery to the mechanics inside.

At the front, the signature BMW kidney grille is reimagined as a glowing frame, hinting at electric power. Subtle light details on the sides and around the wheels underline the futuristic vibe, while the rear wing reinforces the race-inspired silhouette.

Overall, it’s a statement piece: more art installation than production car, built to explore new forms, break conventions and spark imagination about what tomorrow’s driving could look like.

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About the project

BMW Prisma is a bold design exploration that reimagines what driving could feel like tomorrow. Inspired by light, reflection and pure geometry, this concept blends sculptural surfaces with sharp aerodynamic lines, all highlighted by a striking neon pink contour that gives it a vibrant pulse. The open single-seater cockpit keeps things raw and elemental, letting the driver feel totally connected to the road and the environment. The partially covered wheels create a floating, almost surreal look, while improving airflow and performance. At the heart of BMW Prisma is the idea of driving as an emotional experience - not just transport. The glowing front grille, futuristic materials and playful color palette turn the car into a rolling art piece: a celebration of speed, light and imagination. BMW Prisma isn’t about following trends – it’s about asking what if? and daring to dream of something radically different.

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Published: Monday, August 4th, 2025

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