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The Genesis SUV Concept explores the brand’s design philosophy through the lens of strength, refinement, and emotional purity. Conceived as a vision of modern Korean luxury, the project blends the elegance of Genesis’ signature design language with the dynamic proportions and confident stance of an all-terrain vehicle.
The exterior design focuses on harmony between power and sophistication — sculpted surfaces flow seamlessly from front to rear, while the bold crest grille and quad lights reinterpret Genesis’ identity with a futuristic edge. The vehicle’s silhouette conveys motion and poise, emphasizing stability and grace even in challenging environments.
The concept embodies the duality of the Genesis spirit: Athletic Elegance — a balance between performance and serenity, crafted to inspire confidence on every journey.
