About

Design strategist specializing in transportation and automotive design, with expertise in brand development, product planning, and market research. My work spans vehicle concept development, future mobility trends, and digital innovation, ensuring that design solutions align with broader business, technology, and brand strategies. At BMW Group, I played a key role in creating synergies between design and product planning, bridging the gap between design teams and company-wide strategy topics, including brand positioning, emerging technologies, and product roadmaps. This cross-functional approach enabled a seamless integration of market insights, technology trends, and user needs into the design process. Leading a small team, I contributed to vehicle design analysis, trend forecasting, and UX/UI development, shaping future mobility solutions. Previously, at KISKA, I worked in motorcycle design, contributing to the development of innovative two-wheeler concepts that balanced aesthetics, functionality, and brand identity. My experience in high-pressure environments, from agency settings to military service, has strengthened my adaptability, problem-solving skills, and ability to deliver results in dynamic, fast-paced industries. I am proficient in Adobe Creative Cloud, Blender, and Office 365, with strong adaptability to new design technologies, AI-driven tools, and digital workflows. Focused on bridging design and strategy, I aim to create future-proof mobility solutions that integrate design excellence with business impact.

Experience

• Design Strategist

  BMW Group

  February 2023 - Current

  Germany

• Transportation Designer (2-Wheels)

  Kiska

  April 2022 - December 2022

  Austria

Education

• IED Torino

  BA Transportation Design

  September 2018 - August 2021

  Italy

Licenses & certification

• Google Project Management: Specialization

  Google

  April 2024 - April 2025

• Brand Management: Strategies for a Strong Brand

  Coursera

  February 2024 - February 2025

• Management of Fashion and Luxury Companies

  University Bocconi

  February 2024 - February 2025

• TOEFL iBT

  TOEFL

  February 2021 - February 2022

  9479202225857220Zertifikats

Design skills

• Branding
• Concept Development
• Cross-Functional Collaboration
• Design Strategy Development
• Knowledge of Automotive Trends and Innovations
• Sketching
• Team Leadership and Management
• Trend Forecasting

Design tools

• Adobe Illustrator
• Adobe Photoshop
• Adobe XD
• Alias
• Arnold
• Blender
• Figma
• KeyShot
• Maya
• VRED