The Beijing BJ60e is not just a new entrant in the off-road market; it’s a statement of purpose by BAIC, a veteran in rugged vehicle development. Designed as a large-sized Range-Extended Electric Off-road Vehicle (REEV), the BJ60e bridges the gap between uncompromising off-road performance and modern, sustainable technology. Leveraging the powerful low-speed torque of electric drive and a range-extending fuel system, it eliminates range anxiety without sacrificing the thrill of off-road exploration. Built on BAIC’s latest platform, the BJ60e represents a bold vision for the future of off-road vehicles.
The BJ60e introduces a fresh interpretation of Beijing Off-Road’s “Emotional Block” design philosophy, pairing robust and confident aesthetics with a sophisticated edge. With its commanding boxy profile, tensile surface design, and clever aerodynamics, the BJ60e offers not just classic off-road presence but also an unexpected urban versatility. This is an off-roader that feels equally at home on rugged trails and in the city.
Design: Classic Meets Cutting-Edge
At its core, the BJ60e embodies the DNA of Beijing Off-Road vehicles, reimagined for a modern audience. The iconic “five-block grille” gets a futuristic twist with integrated slender strip lighting that stretches horizontally, blending seamlessly into the grille while emphasizing the car’s breadth. Vertical headlights flank this dynamic fascia, extending downward to add height and authority. Diagonal cuts and interwoven design elements lend visual interest, reinforcing the BJ60e’s bold personality.
At the rear, the "Electric Shadow" taillight is a marvel of laser-cut precision. This expansive lighting element not only improves visibility but also delivers a unique visual experience through customizable animations. From welcome and locking sequences to car search guidance, these animations interact with the driver in a ritualistic and engaging manner, further enhancing the BJ60e’s premium feel.
Even the wheels are a design statement. Inspired by swirling six-spoke blades, they ensure the BJ60e is instantly recognizable. Together, these exterior elements create a vehicle that is unmistakably rugged yet refined.
Interior: Luxury Wrapped in Utility
The “Emotional Block” philosophy continues inside the BJ60e, creating an environment of strength, inclusiveness, and modernity. A clean, closed-line design theme defines the cabin, while dual 12.8-inch connected screens dominate the central control area, exuding high-tech sophistication. An island-style console enhances accessibility and practicality, particularly for off-road adventures.
Luxury is paramount in the BJ60e’s interior. Extensive leather wrapping and a camel wool yellow color scheme with wooden accents evoke the refinement of high-end automobiles. Features such as ventilated, heated, and massaging seats with three levels of control offer unparalleled comfort. For practicality, the second-row seats fold flat to expand cargo capacity, ensuring the BJ60e is as functional as it is indulgent.
Ambient lighting takes the interior atmosphere to the next level, with 256 colors that can adjust infinitely or move to the rhythm of the audio. Paired with a Harman Infinity 12-speaker sound system and active noise cancellation, the BJ60e transforms every journey into a palace-level concert experience. Laminated glass and extensive soundproofing ensure a serene cabin, creating a library-like quietness even during off-road treks.
Off-Road Innovation: Intelligence Meets Power
The BJ60e doesn’t just look the part; it’s engineered to conquer any terrain. Boasting 11 all-terrain driving modes through its Advanced Terrain System (ATS), the BJ60e is tuned for every scenario. Whether navigating rocky trails, sandy deserts, or snowy paths, its six off-road modes deliver confidence and control. Four urban commuting modes and an extreme track mode round out its versatility, ensuring seamless performance in all environments.
With dimensions of 5,040 mm in length, 1,955 mm in width, and 1,952 mm in height, the BJ60e has the presence and proportions of a true off-road titan. Its 2820 mm wheelbase, 215 mm ground clearance, and aggressive approach (30°) and departure (24°) angles make it a formidable off-road machine.
Technology: The Intelligent Off-Roader
The BJ60e is the first in its class to feature a six-screen intelligent cockpit, including AI voice assistance for seamless control of off-road and everyday functions. This high-tech suite redefines intelligent driving in the off-road segment, ensuring the BJ60e is not only rugged but also smart.
Aesthetic Range and Personalization
The BJ60e offers seven nature-inspired exterior paint colors, including Deep Black, Jungle Green, and Storm Grey. Inside, the camel wool yellow interior complements these bold exteriors with a warm and luxurious ambiance. BAIC’s commitment to customization and craftsmanship ensures the BJ60e can be tailored to reflect its owner’s personality while maintaining its unmistakable identity.
