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ID.EVERY1: Volkswagen’s Bold Entry into Affordable Electric Urban Mobility-cover

ID.EVERY1: Volkswagen’s Bold Entry into Affordable Electric Urban Mobility

16.03.2025
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The ID.EVERY1 represents a significant milestone in Volkswagen's strategy to redefine urban mobility through affordable and efficient electric vehicles. As part of the Electric Urban Car Family, set to launch in 2026, the ID.EVERY1 marks a bold step toward offering accessible electric mobility to a wider audience. The vehicle is designed to combine cutting-edge technology with an inviting and approachable design language. Lorenzo Oujeili, the creative mind behind the project, has crafted a design that embodies both the heritage and future of Volkswagen, balancing charisma, functionality, and affordability in a seamless package.

Heritage and Evolution

The ID.EVERY1 builds on the legacy of the Volkswagen up!, a vehicle that set new standards for compact urban mobility. The up! earned a reputation for its clear, minimalist design and practical dimensions, making it a popular choice for city driving. Oujeili’s approach with the ID.EVERY1 respects this legacy while introducing a fresh, forward-thinking aesthetic. The design reflects Volkswagen’s evolving identity—bold yet accessible, modern yet rooted in familiarity.

By blending elements of the up! with Volkswagen’s new electric design language, Oujeili has created a vehicle that is immediately recognizable as part of the Volkswagen family while signaling a new era of electric mobility. The ID.EVERY1 retains the compact proportions of its predecessor but enhances them with a more dynamic stance, increased interior space, and advanced technological features that reflect the brand’s commitment to innovation and sustainability.

Bold and Accessible Design

Oujeili’s design philosophy for the ID.EVERY1 revolves around creating a vehicle that exudes confidence without intimidation. The exterior is characterized by clean, sculpted lines and well-balanced proportions, giving the vehicle a sense of stability and presence. A striking front end features dynamic LED lighting signatures that create an expressive face, reinforcing the vehicle’s self-assured character.

At the rear, the "smiling" light design adds warmth and approachability to the ID.EVERY1's overall personality. This subtle design detail reflects Oujeili’s intention to give the car a human-like quality—making it not just a machine, but a companion for everyday journeys.

The side profile is defined by a strong shoulder line that emphasizes the car’s compact footprint while visually elongating its stance. Large wheels and a balanced ride height give the ID.EVERY1 a sporty yet practical look, suitable for both urban environments and longer suburban commutes. The thoughtful combination of black cladding and body-colored panels further enhances the car’s dynamic appeal while reinforcing its urban practicality.

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Maximising Space and Comfort

Despite its compact dimensions, measuring just 3,880 mm in length, the ID.EVERY1 offers a surprisingly spacious interior. Oujeili’s clever use of Volkswagen’s modular electric drive platform (MEB) allows for efficient space utilisation, with the front-wheel-drive configuration freeing up additional room for passengers and cargo.

Inside, the ID.EVERY1 comfortably seats four adults while providing a generous 305 litres of luggage capacity—an impressive feat for a vehicle in this class. The flat floor and minimalist dashboard design contribute to an open and airy feel, enhancing passenger comfort during both short and long journeys.

Premium materials and carefully chosen textures elevate the cabin’s aesthetic appeal without driving up costs. Soft-touch surfaces, contrast stitching, and ambient lighting create an upscale environment that reflects Volkswagen’s commitment to quality and comfort. The use of recycled and sustainable materials throughout the interior aligns with the brand’s broader sustainability goals, ensuring that the ID.EVERY1 is both environmentally responsible and stylish.

Electric Performance and Efficiency

Underneath the sleek bodywork lies a newly developed 70 kW (95 PS) electric motor, delivering a top speed of 130 km/h. The ID.EVERY1 offers a range of at least 250 kilometres on a single charge, making it well-suited for daily urban commutes and weekend getaways alike.

The electric front-wheel-drive system enhances the car’s handling and manoeuvrability, providing a responsive and engaging driving experience. The MEB platform’s low centre of gravity ensures stability during cornering, while the compact dimensions make parking and navigating tight city streets effortless.

Oujeili’s design ensures that the ID.EVERY1’s performance matches its dynamic visual appeal. The streamlined body and optimised aerodynamics contribute to improved energy efficiency, reducing drag and maximising range. Lightweight construction techniques further enhance the car’s efficiency, reinforcing Volkswagen’s commitment to sustainable mobility.

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Advanced Technology and Personalisation

The ID.EVERY1 introduces a new era of automotive technology with its next-generation software architecture. The vehicle is designed to adapt and evolve with its owner’s needs through over-the-air updates and post-purchase feature upgrades.

Oujeili has created a driver-focused interior that integrates seamlessly with modern digital lifestyles. The intuitive infotainment system features a large touchscreen display and voice-activated controls, allowing drivers to access navigation, media, and vehicle settings with minimal distraction.

Smartphone integration ensures seamless connectivity, enabling keyless entry and remote vehicle monitoring. Adaptive driving modes and real-time traffic updates further enhance the driving experience, making every journey more efficient and enjoyable.

Personalisation is at the core of the ID.EVERY1’s design. Oujeili has ensured that the vehicle can be customised to reflect individual tastes and preferences, from exterior colour choices to interior material options. This adaptability extends to the vehicle’s software, allowing drivers to upgrade performance and add new features as technology advances.

Affordability Without Compromise

Volkswagen’s goal with the ID.EVERY1 is to make electric mobility accessible to a wider audience. Priced at around €20,000, the vehicle offers a compelling combination of affordability, performance, and design. Oujeili’s design ensures that cost efficiency does not come at the expense of quality or desirability.

Strategic use of cost-effective manufacturing techniques and modular components enables Volkswagen to keep production costs down while maintaining high standards of fit and finish. The ID.EVERY1 embodies the brand’s philosophy of delivering premium value at an attainable price point, reinforcing Volkswagen’s reputation for quality and reliability.

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Sustainability and Environmental Responsibility

Sustainability is a key pillar of the ID.EVERY1’s design. The use of recycled materials in the interior and body panels reduces the vehicle’s overall environmental impact. The electric drivetrain contributes to lower emissions and reduced reliance on fossil fuels, aligning with Volkswagen’s broader mission to achieve carbon neutrality by 2030.

Oujeili’s design integrates sustainability into every aspect of the ID.EVERY1 without compromising style or performance. The result is a vehicle that not only meets the demands of modern urban life but also reflects Volkswagen’s commitment to creating a more sustainable future.

A Vision for the Future

The ID.EVERY1 stands as a testament to Volkswagen’s vision for the future of mobility. Lorenzo Oujeili’s design creates a vehicle that is bold yet approachable, efficient yet exciting, and affordable yet aspirational. By combining innovative technology, thoughtful design, and sustainable performance, the ID.EVERY1 represents a new chapter in Volkswagen’s storied history.

With the ID.EVERY1, Volkswagen aims to lead the transition toward electric mobility without leaving anyone behind. Oujeili’s design ensures that the ID.EVERY1 is not just a mode of transportation—it’s a statement of intent, a symbol of progress, and a reflection of Volkswagen’s commitment to building a better future.

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