In the competitive landscape of electric sports cars, Longbow emerges with an ambitious vision, asserting its position as what it claims to be the "first-ever British electric sports car manufacturer." While this assertion faces skepticism given past attempts from various players that have faltered, the current technological advancements in electrification have substantially lowered the barriers to entry, presenting a fresh opportunity for new entrants.
Founded by a trio of seasoned automotive professionals—Daniel Davey, Jenny Keisu, and Mark Tapscott—Longbow aims to innovate by adopting a light-hearted stance on performance with its two forthcoming electric models: the Speedster and the Roadster. These designs promise not just performance, but a return to the joy and enthusiasm that once characterized British sports cars, reminiscent of brands like Lotus and Jaguar.
Longbow’s motto, “Celeritas Levitas” or “the speed of lightness,” encapsulates its philosophy. Free from the constraints of traditional combustion engines, the Speedster and Roadster leverage an all-new electric platform that aims to achieve a remarkably low weight of under 1,000kg. This weight target distinguishes them amid the heavier competition in the EV market, where even the lightest current offerings tip the scales significantly higher.
The approach adopted by Longbow emphasizes pragmatism and efficiency, opting for readily available components like batteries and motors to mitigate risks associated with single-source supply chains. This strategy mirrors successful models from niche manufacturers like Caterham and Morgan, which have thrived by focusing on the enthusiast market and maintaining a strong connection with their customer base.
The design language of Longbow’s debut models reflects a minimalist aesthetic. The Roadster, in particular, showcases a striking simplicity with its absence of a conventional windscreen and roof, appealing to purists who relish the essence of driving. Meanwhile, the Speedster is set to open reservations for a limited run of 150 units, priced at £84,995. This model boasts an impressive 895kg kerb weight, a 0-62mph time of just 3.5 seconds, and an estimated range of 275 miles.
Comparatively, the Roadster presents a more practical option with a hardtop configuration, albeit at a slightly heavier 995kg. Even so, it remains featherweight compared to competitors like MG’s Cyberster, which weighs in at a staggering 1,985kg for its all-wheel-drive variant, starting at £64,995.
Skepticism among automotive enthusiasts is understandable, given the history of failed startups in this sector. However, with prototypes expected to hit the testing stage shortly, there lies a cautious optimism that Longbow may not just meet expectations but redefine them. As the brand carves its niche, the electrification of sports cars may finally align with the exhilarating performance that enthusiasts crave.
